Tanishq, a jewelry model of Titan Co., will use diamond verification know-how from De Beers, a unit of Anglo American, to offer assurance of the authenticity of its merchandise to retail customers, stated Ajoy Chawla, CEO of Titan’s jewelry division.
Diamond jewelry gross sales in India have been rising quickly at a time when China skilled a slowdown, stated Sandrine Conseiller, CEO of De Beers Manufacturers.
India is the world’s largest centre for reducing and sprucing diamonds, accounting for 9 out of 10 diamonds polished globally. However its minimize and polished diamond exports plunged this 12 months due to weak demand from China.
(By Rajendra Jadhav; Modifying by David Holmes)